The short version
- Free coins: 25 for your first valid daily challenge run in each game every day, 10 per ranked 1v1 win (five paying wins a day), 5 per GOAT Squad fight won plus 60 for a championship (300 a day, 500 on a title day), and a one-time 1,000 for joining the Discord.
- Coin packs run from 1,500 coins for $1.99 to 50,000 for $44.99. Bigger packs give more coins per dollar.
- The GOAT Pass is 1,500 coins for the whole season track (every tier), and pays 1,450 coins back on the way through. It is included free with Pro.
- GoatLab Pro is $4.99 a month or $39.99 a year: zero ads everywhere, every season's Pass included, the golden Midas Glow name effect and the Golden Reel Trail. Ad-free is Pro-only; there is no separate no-ads purchase.
- You need a signed-in account to earn or hold coins. Guests earn nothing, and coins and cosmetics follow the account across devices.
Earning Goat Coins
Every grant is awarded by the server after the run is checked, so it only counts once and only for signed-in accounts.
| What you do | Coins | Limit |
|---|---|---|
| Daily challenge: first valid run, per game | 25 | Once per game per day; the day resets at your local midnight |
| Ranked 1v1 Face Off win | 10 | Five paying wins a day; only wins from a locked build count |
| GOAT Squad: each fight won | 5 (+60 for winning the run) | 300 a day, lifted to 500 on a day you win a championship |
| Join the GoatLab Discord and verify | 1,000 | Once per account, through Discord sign-in |
| Yesterday's daily challenge top 3, per game | 100 / 50 / 25 | Announced in the Discord daily digest |
| Weekly cross-sport championship, Total Points top 3 | 300 / 150 / 75 | Once a week |
| Weekly Best Single Day winner | 150 | Once a week |
| Monthly championship, Total Points top 3 | 1,000 / 500 / 250 | Once a month |
| Monthly Best Single Day winner | 400 | Once a month |
| GOAT Pass coin tiers | 1,450 across the season | Needs the Pass or Pro; claimed tier by tier |
XP, levels, quests, achievements and win streaks pay XP only, not coins. If you play every daily across the site and win your five 1v1s, a normal day is worth a few hundred coins before any Squad runs.
Coin packs
| Pack | Coins | Price | Coins per dollar |
|---|---|---|---|
| Pinch of Coins | 1,500 | $1.99 | 754 |
| Handful of Coins | 4,000 | $4.99 | 802 |
| Bag of Coins (most popular) | 8,500 | $9.99 | 851 |
| Vault of Coins (best value) | 20,000 | $19.99 | 1,001 |
| Hoard of Coins (+47% bonus) | 50,000 | $44.99 | 1,111 |
Checkout is Stripe. Coins land on the account when the payment clears, usually within seconds. In the iOS app, buying opens Stripe in a Safari sheet and the app picks the coins up when you come back; real-money purchases in the app are available on the US App Store storefront.
What is in the store
The store has three tabs: Shop, Get Coins, and Earn. Prices in coins.
Name colors (100 to 300)
A dye for your name on every leaderboard. Crimson, Royal Blue, Emerald and Tangerine are 100; Rose, Teal, Violet and Steel 150; Gold and Platinum 300.
Name effects (600 to 5,000)
An animated glow on your name everywhere it appears: leaderboards, 1v1, lobbies. Toxic Spill and Frostbite 600; Night Drive and Signal Lost 750; Void Walker and Liquid Chrome 900; Northern Lights 1,000; Thunderhead 1,200; Blood Moon 1,500; Arcade 2,000; Heatwave 2,500; Starlight 3,500; Crown Jewels 5,000. None of them imitate the Verified Creator aura, and buying one never grants the creator icon.
The Vault (45,000 each)
The GOAT Standard, "the single rarest name in GoatLab", and the Big Bang name effect. Priced against the Hoard pack on purpose.
Career celebrations (2,000 to 15,000)
A full-screen moment every time a career wraps, in every build game: Confetti Cannons 2,000, Fireworks 4,000, Gold Rain 8,000, Champion Rays 15,000. The store's play button previews the real animation before you buy.
Jerseys (150 to 750)
Worn by your figure in every build game: Pinstripes 150; Retro Cream and Blackout 200; Night Ops Camo 250; All-Gold 300; Diamond Chrome 500; Galaxy 650; Molten Core 750.
Avatars (350 or 500)
Twenty-seven profile avatars. Twenty-one at 350 (Robo Ump, Double Zero, Moonshot, Pride, Stripes, Silverback, Battering Ram, Talonhawk, The Viper, Stampede, Thoroughbred, Night Panther, Swamp King, Big Country, The Scrapper, The Raven, Breach, Sting, Night Owl, Tusker, Glider) and six at 500 (Firebreather, Deadlift, The Mammoth, The Kraken, Rebirth, Avalanche).
Tokens (200 to 2,000)
| Token | Price | What it does |
|---|---|---|
| Scout Tokens ×5 | 200 | Peek the next spin before you commit. Five uses. |
| Scout Tokens ×15 | 500 | Bulk price |
| Re-sim Tokens ×3 | 250 | Re-roll a finished career. Three uses. |
| Re-sim Tokens ×10 | 650 | Bulk price |
| Run It Back Token | 750 | A lost GOAT Squad run restarts from fight 1 with the exact team you drafted. One use. |
| Run It Back Tokens ×3 | 2,000 | Bulk price |
Scout and Re-sim tokens are the only purchases that touch gameplay, and neither changes what the reel can land on; Scout shows you the next card early, Re-sim replays a finished career from the same build.
The GOAT Pass
1,500 coins for the season, or included with Pro. There is one track per season and every tier on it is behind the Pass: no free lane. Everyone still earns Season XP while the season runs, so buying the Pass mid-season unlocks everything you have already reached, and anything you unlock is yours forever.
- Season XP (SXP) is every XP point you earn while the season is live: builds, careers, quests, achievements, 1v1. Crossing a tier's SXP unlocks it. Only SXP resets at rollover; the inventory stays.
- Seasons are monthly, turning over on the 15th at midnight UTC. Season 1 "Opening Day" ran July 15 to August 15, 2026; Season 2 "Dog Days" runs August 15 to September 15, 2026.
- Coin tiers pay 1,450 coins back across the season (100, 150, 150, 200, 200, 250, 400 in Season 2), each claimed with a button once you reach it. On a 1,500-coin Pass, the whole thing costs 50 coins if you finish the track.
Season 2 "Dog Days" track
| SXP | Reward |
|---|---|
| 100 | Dog Days Grinder (title) |
| 150 | Talon avatar |
| 300 | Raging Bull avatar, 100 coins |
| 600 | Neon Pulse (name effect) |
| 700 | Scout Tokens ×2 |
| 900 | 150 coins |
| 950 | Scout Tokens ×3 |
| 1,100 | Ember Stitch (career card frame) |
| 1,400 | Blackout jersey |
| 1,600 | 150 coins |
| 1,700 | Re-sim Tokens ×2 |
| 1,800 | Voltage avatar |
| 2,400 | The Tank avatar, 200 coins |
| 2,600 | Ember Name (name effect) |
| 3,000 | Re-sim Tokens ×3 |
| 3,200 | The Dog Star (title) |
| 3,300 | 200 coins |
| 4,200 | Scout Tokens ×3 |
| 4,300 | 250 coins |
| 4,600 | High Roller (title) |
| 4,900 | Diamond Chrome jersey |
| 5,200 | Prism (career card frame) |
| 5,400 | 400 coins |
| 5,600 | Frostbite (career card frame) |
Below the track sit two more shelves. Pro exclusives: Midas Glow (a gold shimmer name effect with a particle burst) and the Golden Reel Trail on every spin, active while Pro is active. Champions Club: Champion Gold (weekly cross-sport #1) and The Champ avatar (monthly #1), which cannot be bought and never expire.
GoatLab Pro
| Plan | Price |
|---|---|
| Monthly | $4.99 a month |
| Yearly | $39.99 a year (save 33%) |
- Zero ads across every GoatLab game, on the site and in the app. This is the only way to remove ads.
- Every season's full GOAT Pass included, with its 1,450 coins back.
- Midas Glow name effect, the Pro star on your name everywhere, and the Golden Reel Trail.
- Unlimited Hall of Fame saves (free accounts hold 50 per game).
- The store lists more Pro perks as coming: a monthly coin drop, Pro-only tournaments, early access to new sports.
Pro is a Stripe subscription. Cancel any time from Store, GoatLab Pro, Manage subscription; you keep Pro until the end of the period you paid for and are not billed again. Purchases are tied to the signed-in account, so there is nothing to restore on a new device: sign in and it is all there.
Ranks
The Ranks page (goat-lab.app/ranks) is the leaderboard hub: All-time, Today (with a crown for today's leader and yesterday's locked champion), Daily Challenge, and the 1v1 Elo ladder. Builds there carry a quality tier set purely by OVR: Common under 65, Bronze 65 to 74, Silver 75 to 79, Gold 80 to 84, Diamond 85 and up. Nothing on that page can be bought.
Questions people ask
How do you get free Goat Coins?
25 for your first valid daily challenge run in each game every day, 10 per ranked 1v1 win (five a day), 5 per GOAT Squad fight won plus 60 for a championship (300 a day), and 1,000 once for joining and verifying on the Discord. Championship placings pay more.
How much do Goat Coins cost?
Five packs: 1,500 coins for $1.99, 4,000 for $4.99, 8,500 for $9.99, 20,000 for $19.99, and 50,000 for $44.99.
How do you remove ads in GoatLab?
GoatLab Pro, $4.99 a month or $39.99 a year. There is no separate no-ads purchase and no coin price for it.
What does the GOAT Pass cost and what do you get?
1,500 coins for the season, or free with Pro. Every tier of the season track: frames, titles, avatars, jerseys, name effects, tokens, and 1,450 coins back.
Do coins or cosmetics make a build stronger?
No. Everything in the store is cosmetic. Scout tokens show the next card early and Re-sim tokens replay a finished career, but the reel and the ratings are identical for everyone.
Do purchases carry over between the app and the website?
Yes. Coins, Pro and cosmetics belong to the signed-in account, so they appear on every device you sign in on.
Open GoatLab →The store lives in the hamburger menu on any page.